Designed for Impact: Where Technology Meets People

Step into a dynamic, immersive showcase where innovation, technology, and human-centered design collide—all happening right here in West Michigan. From the moment you arrive, the experience begins. A front-row lineup of next-gen vehicles will set the stage for what’s ahead. But this isn’t just a display—it’s a live innovation clinic where you will study, test, and interact with technology, transforming your data into insights in real-time. Inside, the journey continues.

As guests check-in, they’ll become part of the research, engaging with interactive demos that track things like press force, lighting preferences, and behavioral patterns—all displayed live on screens for real-time visualization. Throughout the tour, guests can complete a quick survey to unlock new insights and enter a giveaway, with winners receiving a custom 3D-scanned and printed item. Be part of the conversation. Be part of the future. See what’s possible when technology is designed for people.