Relationship-First Tech: How Systems Help Build Connection

Technology was supposed to make our lives easier, but instead it seems to have made us busier. We're distracted by notifications, buried in spreadsheets, and drowning in endless emails. Technology was supposed to make human connection easier, not harder. Here's the disconnect: Sales teams should be building relationships, not sitting behind a desk sifting through spreadsheets. Service teams should be focused on customer success, not correcting clerical errors. Marketing teams should be building interest, not wasting time on routine reporting. But here's what forward-thinking manufacturing and service companies have figured out: the problem isn't technology itself — it's how we're using it. They've cracked the code on making technology work for us instead of us working for our technology. Join Adam Clarke, actual human and President of 1 Bold Step and the Grand Rapids HubSpot User Group, as we explore how to fix the disconnect between technology's capabilities and actual human connection. You'll walk away with specific ways to configure your CRM and marketing automation, so your tools work in the background while you focus on customers.