Search Everywhere. Serve One.

The search game is continuing to evolve and the headlines are louder than ever. Chasing every trend isn’t a marketing strategy. So, let’s cut through the hype, together. Your customers aren’t just “Googling”, they’re searching on many different platforms. From social media to AI platforms, forums to feeds, potential customers are asking questions, seeking recommendations, and making decisions long before they reach your website. In this workshop, we’re teaching you to zero in on where your audience is actually paying attention, then create and distribute content that meets them where they’re at. Leave with a clear, personalized content strategy; focused, intentional, and built for the people you want to serve.