How Agentic AI Is Shaping the Future of Marketing

AI didn't just give marketing teams new tools. It's rewriting the job. This session follows a mid-size company's marketing operation through that shift, using before-and-after results to show how agentic AI reduces the effort behind everyday work like content creation, campaign execution, and reporting, and what that frees teams up to do instead. What they produce. How they decide. How they're structured.