Marketing's Invisible Infrastructure

Every organization talks about AI.

Almost none are talking about the foundation AI is being built on.

Over the last decade, marketing teams have accumulated dozens of disconnected technologies—websites, analytics, CRMs, automation platforms, pixels, forms, AI tools, APIs, and SaaS applications. Individually they seem harmless. Together they've become one of the largest unmanaged technology environments in the business.

This session explores how marketing technology has evolved from a collection of tools into critical business infrastructure—and why organizations need to begin managing it with the same rigor they apply to finance or IT.

Attendees will leave with a practical framework for evaluating the health, security, governance, and resilience of their marketing ecosystem before it becomes tomorrow's operational problem.